This custom illustrated artwork was created for the 2018 Dos Equis Albuquerque International Balloon Fiesta point of sale. The art was influenced by the street art of Albuquerque, New Mexico, where there are many wall murals, some including the well known hot air balloons famously known in the area.

Also pictured is a custom designed LED sign and pins from the 2017 and 2018 festival.

Art Director - Valentina Stefanidis